Jimmy is recognized as one of the top suckler farmers in the region and was selected to showcase best practices in three key areas: herd management, grassland production, and supporting biodiversity.
Jimmy and his family operate a 96-hectare mixed farm consisting of 82 hectares of grassland, 5 hectares of tillage, and 9 hectares of forestry. Their enterprise revolves around 90 high-quality suckler cows. All male progeny are finished within 16 months, and heifers not retained for breeding are finished at 21 months. Around 30 additional bulls are sourced locally for finishing. There are also 30 ewes on the farm. High genetic merit and targeted nutrition, incorporating red clover silage and supplementary concentrates, support strong weight gain performance and help achieve a low carbon footprint of 11.53 kg CO₂eq/kg of liveweight beef.
Grassland management was a key focus of the visit. Advisors observed how incorporating white and red clover into pastures reduces the need for chemical nitrogen, which has already decreased by 25% over the past three years. Soil fertility is carefully monitored, and slurry is applied using Low Emission Slurry Spreading (LESS) technology to maximize nitrogen use efficiency.
Biodiversity was also a highlight, with 27.7% of the farm designated as nature reserves. Under the ACRES environmental program, the farm implements various measures, including 18 hectares of low-input grassland, riparian buffers, hedgerow planting, solar water pumps, and enhanced habitat areas.
Jimmy’s future goals include improving soil health further, expanding clover use, and increasing sustainable beef production through improved breeding and grassland management, all while enhancing the farm’s biodiversity.

