October 15, 2026

How to Design a Climate Demo for Sceptical Audiences?

“Climate” is not the easiest topic to talk about. The topic of climate and climate change can feel abstract, politically loaded, or secondary to urgent farm problems. In a previous fact sheet we presented ways to make “climate” an attractive topic for farmers. But how can you deal with a sceptical audience during a climate-smart farming demo?

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Interactive Methods to Stimulate Discussion and Exchange About Climate Smart Farming

Interactive methods are important to stimulate peer-to-peer exchange during on-farm demos. In climate smart demos, this is even more important since interactive discussion and exchange help to turn abstract concepts such as GHG emissions into practical and more hands-on experience. Interactively involving farmers increases farmers’ confidence and willingness to adopt climate smart farming practices.

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